It’s pretty clear right now that podcasts aren’t going anywhere, anytime soon. With Spotify willing to spend a rumored $100 […]
Category: Entrepreneurship
The Perpetual Content Calendar: A 3-Step Framework to Generate Content with a Lean Team
We can confidently say—we’re not the only ones that are telling you content is important. You’ve heard about it in […]
4 Reasons Your Email Open Rate Is Decreasing
Hitting send on an email you’ve spent days perfecting is a great feeling, but that marketer’s high comes crumbling down […]
What is a White Paper (and How Do You Write One)?
If you’re here because you’re confused about white papers, welcome to the club. White papers often have even expert marketers […]
How to Create a Content Calendar for Your YouTube Strategy
In the world of social media marketing—planning needs to become your best friend if you want to find the success […]
How to Use the Customer Avatar Worksheet to Nail Your Copy
Copy is one of the most important parts of your marketing strategy—but it’s also one of the most intimidating. And […]
Is a Podcast Right for Your Business? (5 Questions to Ask Before You Start a Podcast)
It happens to all of us—we’re listening to a kickass podcast episode from another business and we have an epiphany… […]
10 Steps to Improving Internal Communication
Internal communication isn’t something business owners generally think about when they first come up with their business idea. They see […]
Maximize Your Manpower: Write an Email Newsletter with a Small Team
Email newsletters are in the spotlight right now… and for good reason. They’re the protagonists in the world of marketing […]
10 Copywriting Tips from Expert Copywriter Joanna Wiebe
No matter what your business does or sells, you NEED good copy. High-converting copy is the biggest factor between a […]